The Final Step: How We Proof Every Product Before It Leaves Our Hands
At Ethiimo, every product we create tells a story—your story. From laser-engraved photos to custom-printed keepsakes, our goal is to make sure every piece is crafted with care, precision, and attention to detail. But before we package it up and send it your way, there’s one final, crucial step: the proofing process.
Let me take you behind the scenes and show you what happens in that final stage, where we ensure that every product we make is flawless and ready for its journey—whether it’s being delivered locally or shipped worldwide.
Emily’s Anniversary Gift
Not long ago, we received an order from a customer named Emily. She had asked us to engrave a special message onto a beautiful wooden frame for her parents’ 50th wedding anniversary. The frame would hold their wedding photo, and she wanted it to be a meaningful, heartfelt gift that would capture the love her parents had shared over the past five decades.
After carefully designing the mockup and receiving Emily’s approval, we moved into production. The wood was locally sourced from New Brunswick, the engraving done with our Canadian-made laser machines, and the finishing touches added with precision. It was a stunning piece—but the job wasn’t done yet.
Proofing the Finished Product: Where Perfection Meets Care
Before we even think about packaging a product, we go through a detailed proofing process. It’s the moment where we double-check every aspect of the item to ensure it’s perfect before it leaves our hands. For Emily’s frame, we knew how important it was that the engraving was just right—not just in terms of the message itself, but in every curve, line, and detail.
During the proofing stage, we carefully inspect each product from every angle. Here’s what that process looks like:
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Quality Check We start by examining the overall craftsmanship. Is the engraving deep enough to highlight the details but not so deep that it distorts the design? Is the wood smooth, polished, and free of imperfections? We look for even the smallest flaws, because if it’s not perfect, it’s not ready.
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Accuracy of Customization Next, we double-check the customization. For Emily’s frame, we re-read the message she had chosen to ensure that every word, every letter, was exactly as she requested. We also checked the spacing and positioning to make sure everything was aligned perfectly.
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Color and Contrast The contrast between the engraving and the natural wood is essential in making sure the design stands out. We adjust lighting and angles to ensure that the engraved text and patterns are sharp and clear from all perspectives.
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Sturdiness and Durability Since Emily’s frame was meant to hold a photo, we also tested the sturdiness of the product. We want to make sure that every piece we send out is built to last, so we perform checks to guarantee that everything is strong and secure.
Giving it the Final Stamp of Approval
Once we’re confident that the product is flawless, we give it the final stamp of approval. For Emily’s frame, this meant it was time to prepare it for delivery. But not before one more step—because we know that packaging is just as important as the product itself.
Preparing for Delivery: Local or Worldwide
At Ethiimo, we’re proud to deliver both locally and internationally. Whether you’re just around the corner or halfway across the world, we want your product to arrive in perfect condition. That’s why, once the proofing process is complete, we move on to careful, protective packaging.
For local deliveries, like Emily’s, we partner with Pinoy Bistro in Moncton as one of our pick-up locations, making it easy for customers to collect their orders in person. It’s a great way for us to stay connected to our local community while offering convenience.
For worldwide shipping, we ensure that every product is carefully wrapped to prevent any damage during transit. Custom foam inserts, protective wraps, and durable boxes are all part of the process. We track each order, making sure it reaches its destination safely, no matter where in the world it’s going.
The Happy Ending
When Emily came to pick up her frame, she was overjoyed. “It’s perfect,” she said with a smile, holding the frame as though it already held decades of love. “I can’t wait to see my parents’ faces when they open this.”
For us, that’s what it’s all about. The proofing process, the care we put into packaging and delivery—all of it leads to that final moment when the product reaches the customer and becomes part of their story.
Why Proofing Matters
Proofing may be the last step, but it’s one of the most important. It’s the final check, the moment where we ensure that everything is exactly as it should be. Every product that leaves our workshop is a reflection of the care and craftsmanship we put into our work—and that’s why we never skip this vital step.
At Ethiimo, we’re dedicated to making memories more memorable. From the moment we start crafting your product to the final proofing and packaging, we’re committed to delivering perfection, whether it’s staying local or traveling across the globe.